Cycle City West

MEDIA RELEASE

CycleCityWest, PhysioHealth and CELL Bikes launch new cycling team to take on Australia’s elite.

13 June 2014 This coming Friday evening sees the launch of a new and exciting cycling team at CELL bikes, 256 St Georges Rd, Nth Fitzroy. Rodney Dedman and Mark Neiwand, the team managers, explain how the team has been established to provide a supportive environment in which young athletes can successfully balance their cycling, academic and career ambitions. In particular, this team favors young people from the North Western suburbs of Melbourne; athletes who would not normally have such an opportunity. The idea for such a team came from the acknowledgment of a common goal. ‘We identified a shared interest in helping young cyclists achieve their best as athletes, in an environment that developed career skills to fall back on post cycling,’ Neiwand explains. Since the 2013 Tour of Bright, Dedmen and Neiwand have slowly pieced together the foundations of CycleCityWest. From there, Dedman set out to find the like-minded support, necessary to assist the athletes in their immediate and life-long endeavours. Both he and Neiwand are excited with the enthusiasm shown by PhysioHealth, CELL Cycles and Adaptive Human Performance, in fulfilling these support roles. These local businesses have agreed to support the team both financially, but more importantly, to act as career mentors for the athletes. Justin McEvoy from PhysioHealth said he was thrilled to work with CycleCityWest. He said that PhysioHealth had a long history of working with athletes of all abilities to keep them fit and healthy. Justin explained that he had known Rodney for many years and was aware of his work in public health and in particular his drive to give people in Melbourne’s West the same opportunities as others. He said it was this point of difference and the willingness to take a systematic approach to performance development that most excited him. Michael Simms from CELL Bikes agreed that as a bicycle retailer who sold a range of affordable bikes for all abilities and cycling needs, it was Mark and Rodney’s eagerness to promote cycling as a healthy lifestyle choice that most excited him. The recent development of the CELL Omeo aerodynamic road bikes has lifted CELL Bikes’ range to include high performance race ready bikes, worthy to be amongst the peloton. CELL’s bike designer, Dave Musgrove, explained that throughout the design process of the Omeo bikes, race performance was at the forefront of decisions around stiffness, weight, geometry and handling. Adaptive Human Performance; a collaborative partnership between Ken Ballhause and Kate Perry, are excited by CycleCityWest’s desire to take a systematic approach to achieving the best performance from all team members. AHP are looking forward to being able to apply their sports science services, with the aim of providing each athlete with the best possible opportunity to excel in their chosen discipline, and collectively providing the opportunity to excel as a team. AHP is looking forward to introducing the athletes to the exciting area of sports performance, providing them with an avenue for personal as well as professional development. In its development year, PhysioHealth CELL Bikes racing team will be focusing on the Victorian Road Series with a full tilt at the National Road Series in 2015, foundation team members include: Callan Douglas, James Pain, Mitchell Dedman, Loki Tomarsh and Thomas Slingsby. CONTACTS For further information: Rodney Dedman 0417 103 806
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