Breeze Rides Program Welcomes New Sponsor – Physiohealth

Cycling Victoria (CV) is excited to announce three new sponsors for Breeze Rides. The new major sponsor is health.com.au, with Physio Health and Specialized also signing on to support CV’s flagship program for the development of women’s cycling. The new sponsors were welcomed at a launch function at the West Beach Bathers Pavillion on Saturday 11 October. Guests heard from experienced ride leaders Lisa Byrne and Pip Caroll, as well as sponsor representatives, during a one hour function by the sea. The event was followed by a few bunchrides down Beach Rd. CV Web 1 The Breeze health.com.au Rides program follows a simple motto – ‘group rides for women, led by women’. By providing skills training, promotion and support, CV has created a large network of ride leaders conducting a range of regular rides on the road and trails. Since its inception in November 2012, Breeze health.com.au Rides has trained over 50 female ride mentors and seen over 1,400 women participate in a variety of female group rides across the state. CV has also seen an increase in new female memberships as a result of the program.According to CEO of health.com.au, Andy Sheats, this partnership encourages healthy lifestyle choices which promote the use of exercise for health and wellbeing.“It supports health.com.au’s passion for cycling and helps bring cycling into the wider community.” “We see cycling as a healthy, fun and social way for people to stay active.  We believe the Breeze program is a great initiative to help women feel more confident on bikes and to support their interest within a friendly and safe environment,” he said. CV Web 2 Laura Wilson, Women's Business Development Manager at Specialized Australia, said: “Specialized Australia are partnering with Cycling Victoria and the Breeze Program in an effort to inspire women to discover and find their passion for riding through a program that is welcoming and tailored for all types of riders. It’s been Specialized Women’s continuing mission for over 10 years now to really support women cyclists at all levels, and our involvement with the Breeze program is further evidence of that.” General Manager of Physio Health, Stuart Blyth, recognises the merit of the program in providing a framework through which women can get on their bikes and ride more often. “The Breeze Health.com.au program is a fantastic initiative and we’re thrilled to be given the opportunity to be associated with it. We have a long history of being involved with cycling, and have physio and admin team members that pull the lycra on regularly for both racing and recreation. With the growth of cycling as a recreational activity over recent year we see ever increasing numbers of clients at our practices across Melbourne who communicate what a positive impact cycling has made to their lives. Physio Health is committed to supporting healthy lifestyles in the broader community through sponsorship of various sporting bodies, across multiple ability levels.” For more information visit www.breezerides.com.au or contact:Tom Dixon Development Coordinator – Participation (03) 8480 3077 tom.dixon@cycling.org.au
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